It’s difficult for writers to grasp the concept of using social media to increase awareness and sales. This is because most writers fail to approach their writing as a business. Even if writing is only a hobby, even if you only enter contests or write short stories, you are a business. You are in the business of finding readers for the words you put down on paper. You both want and need to greater exposure to new and bigger readership markets to make a success of your writing career.
You don’t have to follow “people”, you can simply follow boards that are interesting to you. For example, I have boards that have topics from organizing to social media. You can simply follow the ones that interest you.
Share teasers about your latest work. Make sure that the board is properly labelled so that fans know there will be teasers, in case they don’t want to find out any information. Never include anything that will potentially spoil the ending of the book. Teaser pictures which are harder to interpret are great, because they will get your fans talking about the meanings and will whet their appetites.
Use short videos: Using popular video sharing websites like YouTube or Vimeo you can upload relevant videos to show exactly what you are talking about. This technique is very handy for online tutorials to different things.
Engage Your Customers – With your boards you are able to have your customers more involved with you online. This will allow them to comment on your images, pin their favorites, and share your My interests images with their followers and friends on the site. Give them a reason to enjoy interacting with you. This will definitely keep them coming back to your website often. This is how you build a relationship with your customers and website visitors while showing off your service or product.
You need to choose your consultant carefully. Here are the ten questions you need to ask before you join with an outsider to be the representative of your company through social media.
What is special about the items in the photograph? What are the items sitting on? Is there anything else around the main items in the image? Are they bright? Black and white? Colorful? or Colourful? or both?! :p Show me your examples! And remember…it’s boring to tag your images but it’s completely worth it!