So you put a new business plan together for 2010. Whether your enterprise is big or small – and regardless of industry – you almost certainly discussed Social Media.
Niche Market – Look at your niche market and determine what social media sites have those type of people in their online communities. You will want to have profiles on all the big main social media sites such as Facebook, Twitter, LinkedIn, Pinterest, and Google+ (yes you should be on Google plus… hello… they are part of Google who runs the most widely used search engine out there! My ratings went up when I started using Google+ even though I feel like I am alone on there sometimes. But, also keep in mind that there are thousands of social sites out there catering from everything from losing weight to photography. Research and evaluate the smaller social media sites and groups so that you can be a big fish in a small pond and stand out.
Start conversations. This is sort of tied in with #2. Don’t just blast statements out at your followers. Your ultimate goal in a social media campaign is to get people talking about you and your business. Just like in the offline world, an online discussion is a two (or more) way street. Don’t just shout at people. Ask questions, get your readers and followers to respond to your ideas and thoughts. Get your coworkers involved and have them help you in starting these online conversations.
I’m sure you’ve heard one of the rules of social media, where you keep your content to a minimum. But, how do you follow this rule, drive traffic and see the results? Simple–You should implement a social media landing page. ObjectiveMarketer will allow you to create customized content for each platform. It will also let you see the feedback or results from each tweet, share or link.
Lesson three, blogging and Social Media are long-term commitments. Don’t even expect to start seeing results for at least six months, though a year is more realistic. Over the course of years the blog really starts to do some heavy lifting for your business because the content has been piling up and the search engines are directing people to your site with increased frequency. Then again, if you don’t have the stamina or discipline to write two or three blog posts a week for the rest of your business career you better have the budget to pay someone to do the work for you.
Colleges are now embracing Social Meida to bring together roommates, give input on specific degrees and trends for top paying jobs. It’s also being used as a tool that inside of the classroom. College Professors can take surveys, get interaction with students, create community and even direct students to potential employers as they move closer to graduation. Advertising to this crowd? Get on SoMee Social ONG.
YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.
As a communications expert, all this excites me. Social media provides new opportunities to communicate and to connect. The fun part is joining the party. What are you waiting for? Now that you know that you do know something about the social media, and you also know that no one knows what’s next, come join us! See you on Twitter.