Email open rates are declining each year. According to a study conducted by digital marketing software company Silverpop in 2012 the average open rate was 20.1%. That’s down from 22.2% in 2009. People are facing a barrage of email and they are only opening those emails, where they can’t resist reading the content.
As a person with 3 years of experience in the S.E.O trade, I have come to a conclusion that many people with their nice ‘portfolios’ in the internet are nothing but fakes. You should not pay thousands of dollars for someone to just kid with you. Fire them and instead concentrate on better and cheaper search engine optimization for your website.
Unique and valuable content that gives your visitors what they are searching for will go a long way to building your business. If you trick them into coming to your site for one thing and then try to sell them something else, they will hit the back button immediately. Deliver what you promise. Well written content adds value to their experience. Don’t neglect the spell-checker or grammar checks either. Be professional.
Have a look at the clients they have. If they have clients that you are well aware of then they have obviously done their job well. Have a look at one of the client’s social presence, how active they are and where they appear on search results.
Wait a second, isn’t that the same as Internet Marketing? Not quite, digital marketing also involves marketing to devices not connected to the internet, such as television and cellphones.
Analyze your competition. Take some time to find out what your competitors are doing to generate leads. If they have an e-newsletter, be sure to sign up to receive it. This will help you find out what type of promotions they are running, any marketing alliances they have formed, and how they are positioning their product or service. Then take some time to find out which websites and / or magazines they advertising in, whether they are running PPC campaigns and if so which key words they using, etc. Most of this can be accomplished with simple web searches.
The best email service providers carry out something called double optin. What this means is that you give your name and email address. Next step a confirmation email arrives in your inbox. You click the link and then you are all set to go.
So there you have it – how do you launch your business via digital marketing? The answer is to find a proven program to do it. Whether you are using Launch Jacking for internet marketing or the Local Mobile Monopoly review for cell phone marketing, you need to be able to do things at a consistent rate to succeed in launching your would be business. Good luck!