In the game of staying visible in business, the pressure to produce new content seems to never let up. There is a way you can stay visible, share valuable content with your followers, and score mega-Brownie points in the process. How? By using OPC, aka, Other People’s Content.
Get talking to people. If there are forums out there that are even remotely related to your business, get on them and start handing out some free expert advice. In return, you’ll see more prospective customers from those forums hitting your site and maybe even spending money. Don’t forget to include your URL in your forum signatures.
Public Speaking – Think of public speaking as the Online visibility factor on steroids. People are more likely to connect with you and REMEMBER you (or even want more of YOU), if you are standing in front of them with a message that’s relevant to their success.
Are you with me still? Then bear in mind: There is much research available on skin health. I only briefly touched on a few keys today. However, it will benefit you greatly to continue to inform yourself.
You’ll want your workers to be able to stand out in the dark. If they are fixing roads, or carrying out emergency repairs to electricity or water supplies, then they will need to be visible at all times.
So let’s talk about expert number one, who has no to minimum visibility online, and someone is coming online and they want to learn about a topic. They do a search for those keywords and they look at different experts. Expert number one has no visibility; well, they’re not going to get found. Or maybe they have minimum visibility. Maybe a website, maybe a blog post from six months ago, and something on Twitter from three months ago. That’s expert number one.
The new world of the internet has created a virtual whirlpool of opportunities for the business owner who understands building brand visibility. The tools are cheap and the methods are mostly free. The person who is able to learn the best marketing processes will come out on top every time. Taking the time to learn how to market the internet is paramount. A solid marketing and mentoring group can make all the difference in that learning curve. You need to learn how to market to make any business profitable.