Do you have an online presence in tact already? If not, you need to create one. Blogs are one of the most popular ways now of building your online presence. They may be used to either create a presence for business or personal reasons. There are several platforms where you can begin a free blog and there are paid blogging platforms out there as well. Simply start up your blog and post content once you build it. You have to be certain you are getting traffic to your site to read the content once you post it, otherwise what purpose does the content have. Below you will find ten ways to drive traffic to your site so that it will survive for the longevity of your business.
Fresh Content – Let’s face it, there is not one person that wishes to visit a dull blog that’s never updated. You want to make certain to post new content to it every day or at least twice per week. The best way to get this done would be to simply write a bunch of posts at the same time so that you already have them. Then just update your travel with the new content every day or two times a week.
A blog is a great platform to directly address your customers. Every good blog enables the readers to comment and add their own experience. You may call them to action by asking them questions. Reading their answers or comments can allow you to work on your business and improve in your weak points, hence establishing a connection between the reader and you as the writer.
Like anything in life, you have to actively participate. If you only sporadically update your site, by way of example, it is going to not be possible to attract a following. In case you’ve got no following, then you will lose interest and before you know it, you’re not blogging in any way.
If you have a reasonable PageRank then you can also sell links on your site to other website owners. From just selling a hyperlink to participate in organised paid to article schemes, there are a whole load of websites making opportunities available to online blog. Have a look at sites such as BlogDistributor, PayPerPost and InPostLinks and others and see which work best for you.
I also meet many local people on Twitter and Facebook intentionally. You may go to both of these sites and look up people by area. Remember though not to spam your new friends as you may get worse or blocked, disciplined by the sites themselves! They will see your posts and click on what interests them. Once your neighborhood network grows, you can use your traffic statistics from, once again, Google Analytics to get reviews and neighborhood giveaways. I certainly enjoy a complimentary haircut, dinner, etc.. What about you? Enjoy the benefits of your blog!
The website should be well supported in your company. It is important to get your company involved with your internet blogging efforts. You need to make certain that other departments in your company are involved. Including your marketing and communications group. Business owners will need to integrate the company blog into other areas of the enterprise. This also includes integrating your blog with social networking platforms such as Facebook and Twitter. The more social your company is, the more likely readers and clients will want to get involved with your company, and might want to communicate their ideas and views.
The ideal place to bring the blog would be to the site page on your site. It’s after all, valuable content so why do you need it anywhere other than your website. If however, you don’t have a site or you would rather set up a separate blogger account, you can do this, perhaps using the WordPress Blog Account or a Google Blogger Account, which you can then link back to your website. There are various blogging sites out there, so just make sure its relevant and respected before adding, but, as we always say, content is King, so your site should benefit from a websites content over and above any other website.