If you’ve been sending marketing email already but aren’t satisfied with your click-through rate, or if you’re designing your first html email template and want to make sure that it’s optimized for the best possible click-through results, this article covers seven best practices for getting the most click-through response from your email sends.
Familiarise yourself with email marketing terms such as ‘click-through rates’ and ‘conversion rates’ and measure the performance of your email marketing campaign to improve on it.
This one is so important that we wrote an entire article about it! So we won’t go into it in great detail here, but it is one of the most important things that you need to remember when designing an email template. Keep the use of images to a minimum and use html and formatted text to convey your message.
Also remember that email clients are picky about how they read html. Here are some tips for coding your list leverage review in a way that will resolve well in most email clients.
If your subscriber is giving his/her personal information means, it comes with a responsibility to use those details wisely. If a subscriber wants to stay with you, there should be some trust. So how to maintain your subscribers list intact and develop trust?
There are many free online spam checker that you ran insert your potential email in and it will score your email message for deliverability. Just do a Google search for “free spam checker” This will allow you to adjust your message until you can get a decent score before attempting to send your message.
There are list brokers that will rent you a list you can market to. I have never used this strategy myself, but there are good responses about it on the forums, so I thought you’d like to know.
About the author: Sunil Yadav is well known technical researcher. Currently he is doing research on online marketing to increase the conversion rate. He likes to share his view on online marketing with the users across the different media platform.